Friday, December 27, 2019

How For A B2b Campaign - 828 Words

How to prepare for a B2B campaign Questions to ask yourself before you start B2B Crowdfunding (Business to Business) is the future of innovation according to Anne Howard, CEO of AnneHowardPR and many marketing professionals agree. Traditionally, crowdfunding has been oriented to B2C campaigns. The problem with these campaigns is that there are so many B2C crowdfunding campaigns that startups get lost among the vast sea of other startups. B2Bs allow for a more focused form of campaigning if approached correctly. There are a few questions which a startup must ask before starting a B2B crowdfunding campaign in order to be successful. Here are some of the most important ones. Will my Crowdfunding present a perceived threat to the business I want to fund my startup? One of the main issues that crowdfunding campaign will face when targeting B2B is the perception of being a threat. Startup businesses, especially those which branch off from small established businesses, may be seen as trying to overtake the business rather than presenting a solution to a problem of the smaller business. It is paramount that a startup establishes a trust with the smaller established businesses. Present a solution to a problem with the reassurance that the new business is not going to be competitive with the business funding the campaign. A business needs to present that it will benefit the investing business both functionally as well as financially to invest. How will you present an ROI to thoseShow MoreRelatedB2B And B2C Marketing Strategies Essay1379 Words   |  6 Pagesbusiness-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites. Business owners, members of the management team and key decision-makers are primarily the target for B2B marketing programs. According to Management Centre Europes website, B2B marketing isRead MoreB2B and B2C Marketing Strategies1422 Words   |  6 Pagesbusiness-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites. Business owners, members of the management team and key decision-makers are primarily the target for B2B marketing programs. According to Management Centre Europes website, B2B marketing isRead MoreThe Utilization Of Social Media Marketing901 Words   |  4 PagesBusiness (B2B) marketers and Business to Consumer (B2C) marketers. This analysis is necessary to combat the widely accepted notion that social media marketing campaigns primarily serve B2C marketing only. To contest this false stereotype, this paper will justify reasons that B2B social media marketing is not only pertinent, but is also crucial in the success of companies to establish and maintain relations with customers in modern times. Additionally, previous research has shown that B2B marketersRead MoreMarketing Strategies For A Marketing Budget1139 Words   |  5 PagesAlternate Titles 1. 10 Marketing Strategies to Include in Your 2017 Budget 2. Planning Your 2017 Marketing Budget: Strategies to Consider The budgeting process can be stressful, especially for B2B marketers. With so many options available, it can be difficult to decide how to allocate funds appropriately. Sometimes, marketers become overwhelmed and just base the new budget on the previous year s budget. However, in this rapidly changing world, historical data can be misleading, so it is importantRead MoreB2b And B2b Business Activities1542 Words   |  7 Pagesretail transactions. An example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies of theRead MoreB2B vs.B2C Marketing Differences1024 Words   |  5 P agesB2B vs. B2C Marketing Marketing differs between business to business and business to consumer in a few different ways the main one is the emotional experience of the buyer. The marketing programs are the same, which includes: events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliance. The difference is how each marketing program is executed, what is said in the program, and the outcome. Business to Business or B2B marketing and Business to ConsumerRead MoreCustomer Behavior Of The B2b Space And The B2c Space1099 Words   |  5 Pagespersonal healthcare, and housewares. In the B2B space specifically, GE has a number of divisions, including aviation, energy consulting and management, healthcare, oil and gas, mining, power, and transportation. There are many differences between the customer behavior of the B2B space and the B2C space. For one thing, the wants and the needs of these two customers are entirely different. Individual consumers only need to worry about their own needs, whereas B2B customers need to look at the needs ofRead MoreHow Mobile Marketing Effectively Engage Customers1256 Words   |  6 PagesHow to Utilize Mobile Marketing Effectively to Engage Customers As the screen spaces of mobile devices are limited especially on smartphones, the first principle, only present what really matters when originating the content, is a virtue. Besides, since users often have a habit of scanning their news feeds for news when browsing on their mobile devices, the screen time of each post is extremely limited or perhaps it is just a three-second trial. No matter a content is designed for a post or anRead MoreConsumer Decision Making : Consumer Behavior1604 Words   |  7 Pagesdispose of goods and services, in satisfaction of their needs and wants (2017). To understand how to target their market consumers Nighthawk Motor’s needs to analyze the factors associated with consumer behavior. Research services describe five important consumer behavior factors as; marketing campaigns, economic conditions, personal preferences, group influence, and purchasing power (N.D.). Marketing Campaigns Consumers today are visual people. The visuals of product s impact their decision makingRead MoreHow Mobile Marketing Can Enhance User Experience Essay1267 Words   |  6 PagesHow to use Mobile Marketing to enhance User Experience As the screen spaces of mobile devices are limited, especially smartphones, the first principle that only presenting what it really matters when originating the content is a virtue. Besides, since users often have a habit of skipping through post-to-post when browsing on their mobile devices, the screen time of each post is extremely limited or perhaps it is just a three-second trial. No matter to design a content for a post or an advertisement

Thursday, December 19, 2019

Plato, in the “Republic “, ambitiously sets out to prove...

Plato, in the â€Å"Republic â€Å", ambitiously sets out to prove that art imitates reality by distracting us from the truth and appeals to socially destructive emotions. He continued his statement by referring that art provides no real knowledge, and that it undermines personal and social well being. In this paper, I will argue that Plato makes an invalid implicit assumption that the representation of life through arts is dangerous and doesn’t define the truth since it uses imitation. I will demonstrate that art might be misleading and can indeed influence the development of one’s moral character; however, it can be beneficial as it purges the tragic emotions. Moreover, art, as a philosophical branch, is using the same emotive and rational methods†¦show more content†¦338d). Furthermore, Plato uses art through images and metaphors to subvert reality in his book to represent forms and reach the truth. To demonstrate, the ring of Gyges, the noble lie (the nob le falsehood), the cave analogy, and the myth of Er (Plato.2009.359c- 621b) are all metaphors and imitations of life that aims to help Socrates to explain the definition of the just man and just society. Thus, despite the fact that Plato believes that art is dangerous since it is just an imitation of the truth, but not truth itself, he doesn’t hesitate to use them to obtain the results of understanding life. Additionally, even though both philosophical writing and peosis can use logical fallacies such as appeal to emotion to make the transaction between the sender and the receiver easy, both of them are used to represent the knowledge of the forms. Equally, consequently, are valid means of operating through and yet excel imitation in the chase of truth. Plato’s isn’t the only philosopher who believes that arts can be dangerous and it doesn’t represent the truth, but just an imitation of the truth. Oscar Wild, a British philosopher, believes that art doesn’t represent the real life, but life represents art. Oscar Wild claims that† Life holds the mirror up to Art, and either reproduces some strange type imagined by a painter or sculptor, or realizes in fact what has been dreamed in fiction. In addition, Nature is no great mother who has

Wednesday, December 11, 2019

All quiet on the western front by Erich Maria Remarque Essay Example For Students

All quiet on the western front by Erich Maria Remarque Essay In one part of our being, a thousand years. By the animal instinct that is awakened in is we are led and protected. It is not conscious; it is far quicker, much more sure, less fallible, than consciousness. One cannot explain it56. On the battlefield of any war, past or present one would think any soldier had felt that sense of survival at one point or another. This could be named impulse acted on by fear, nervousness, or as the quote defined it, instinct in violence. The very descriptive violence in the book is one of the large clues that tell us Erich Maria Remarque, the author, is telling us some of the events he had to go through when he served in the war. Other wise it would have been another boring war novel of which classes could be spared the time. These points in the novel All Quiet on the Western Front, can be greatly explained and identified. When confronted with his survival, this instinct can drive a man to do anything for survival, even turn his senses and behavior into a wilder state of human evolution. One of the strongest themes in the book is that war makes man inhuman when confronted by violence and, or in war. From the authors point of view soldiers were often compared to various non-living objects, that were inhuman. The soldiers are often compared to coins of different provinces that are melted down, and now they bear the same stamp. 236 Remarque thinks that the soldiers mind-state has been changed from when they were schoolboys, the stamp being the mark of the soldier, changing them forever. Also soldiers are compared with automatons or more commonly referred to as robots. In reminder of all soldiers of either side had to go through and witness without the traumatizing violence and gore one would not have much understood this point. To a country or at least in charge, the soldiers are no more than this: inanimate devices of war or pawns. Remarque uses this analogy to give the impression that the soldiers are enduring the same feeling over and over again, as if they were inhuman. In this classic war story Remarque also describes the soldiers as inhuman wild beasts in addition to the non-living objects. Paul states that when soldiers reach the zone where the front begins they are transformed into instant human animals56 Remarque explains the zone is like a magical line; once crossed the soldiers are not the same persons as they were in a safe distance. Experiencing violence on the front trapped in a crater of a shell, though protected by it, Paul Baumer feels such desperation. My eyes burn with staring into the dark. A star shell goes up;-I duck down again. I wage a wild and senseless fight. I want to get out of the hollow an yet slide back into it again; I say you must, it is your comrades, it is not an idiotic command and again what dies it matter to me, I have only one life to loose. 211 This could mean even then though acting as some beast for survival he too has scrummed to the belief he is just another pawn. As nothing more than wild beasts Remarque states that the German soldiers are only defending what they have, not attempting to take what they dont We have become wild beasts. We do not fight, we defend ourselves against annihilation we feel a mad anger. No longer do we lie helpless, waiting on the scaffold, we can destroy and kill to save ourselves, to save ourselves and to be revenged. 113 This could be explaining that any emotion they are fighting out of at this point is from aggravation and for their own survival, and no other situation other than that of war and violence could bring this about. The sense of fighting for the glory of the FatherLand has long since gone. .u5a46165639ba7a3657853664ba6d9418 , .u5a46165639ba7a3657853664ba6d9418 .postImageUrl , .u5a46165639ba7a3657853664ba6d9418 .centered-text-area { min-height: 80px; position: relative; } .u5a46165639ba7a3657853664ba6d9418 , .u5a46165639ba7a3657853664ba6d9418:hover , .u5a46165639ba7a3657853664ba6d9418:visited , .u5a46165639ba7a3657853664ba6d9418:active { border:0!important; } .u5a46165639ba7a3657853664ba6d9418 .clearfix:after { content: ""; display: table; clear: both; } .u5a46165639ba7a3657853664ba6d9418 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5a46165639ba7a3657853664ba6d9418:active , .u5a46165639ba7a3657853664ba6d9418:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5a46165639ba7a3657853664ba6d9418 .centered-text-area { width: 100%; position: relative ; } .u5a46165639ba7a3657853664ba6d9418 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5a46165639ba7a3657853664ba6d9418 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5a46165639ba7a3657853664ba6d9418 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5a46165639ba7a3657853664ba6d9418:hover .ctaButton { background-color: #34495E!important; } .u5a46165639ba7a3657853664ba6d9418 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5a46165639ba7a3657853664ba6d9418 .u5a46165639ba7a3657853664ba6d9418-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5a46165639ba7a3657853664ba6d9418:after { content: ""; display: block; clear: both; } READ: Cannery Row Analysis EssayThese points have highlighted when confronted with their survival and the presence of survival even if it means changing his human nature. A second point is they can be as dolls, or coins that bare the same stamp, almost as war currency. Though all in all they were beasts when confronted with violence, or dogs without names, as long as they can survive it all. All that is needed to make such points clear does not have to be a series of explanations, rather simple and to the point imagery.

Tuesday, December 3, 2019

Over The Years, Many People Have Believed That The Issue Of Sexual Ess

Over the years, many people have believed that the issue of sexual harassment should not be discussed in public. Sexual harassment was to be discussed behind closed doors. In spite of this, the social and political systems have changed instantaneously. This social problem has affected men and women throughout time, however, it seems that the women of our society more closely look at this issue. This social topic has encouraged women to establish organizations in order to help them discuss the issues more openly and to demand equality including fairness and justice throughout the workplace and in their social lives as well. In recent years, sexual harassment has been one of the most serious and widespread problems found in the workplace. For this reason, the Universal Declaration of Human Rights proclaimed, by the United Nations in 1948, to help everyone in their fight for self-respect and dignity. Indeed sexual harassment is an issue that complicates employment decisions. People also recognize that it is an issue involving the creation of an antagonistic or offensive work environment. In many instances, the issue of sexual harassment is not something minor that can be easily solved. The issue of sexual harassment pertains to everyone's apprehension of an individual's comportment due to our societal social norms. Sexual harassment, in most cases, involves a superior's behavior towards a subordinate. As mentioned before, most forms of sexual harassment occur in the workplace. An employee can charge an employer with sexual harassment as a result of the misconduct of managers, fellow employees, vendors, and even customers. Eventually, this can cause a hostile work environment. 3 It is true, for the most part, that sexual harassment comes in many forms in the workplace. There are two significant ways in which one can identify sexual harassment. They are called the "Quid Pro Quo" and the "Hostile Environment Harassment." The essence of the Quid Pro Quo theory of sexual harassment occurs when an employee is confronted with sexual demands to keep her job or obtain a promotion. This is a true violation of the Civil Rights Act of 1964, which is also referred to as the Title VII Act. Even though sexual harassment by its very nature is complicated to define, the Equal Employment Opportunity Commission provides a general description of sexual advances. The several basic varieties of the Quid Pro Quo harassment indicate the unwelcome sexual advances and requests for sexual favors. It also consist of other verbal or physical conducts dealing with a sexual nature of constituting sexual harassment when the submission to such conduct is made either explicitly or implicitly just because a term or a condition of an individual's employment. Secondly, the individual is used as a basis for employment decisions affecting such individual. Finally, the result of such conduct has the purpose or effect of unreasonably interfering with an individual's work performance or creating an intimidating, hostile, or offensive working environment. (Aggarwal, 89-93) Another form of sexual harassment is a hostile work environment. The hostile environment theory involves sexual advances between the supervisor and the employee. An employee's work performance will be less effective due to these so-called sexual advances. However, a victim can file a complaint against their harasser so that they do not continuously force them to participate. Consequently, they will be forced to hand in their resignation. This issue of power has nothing to do with sex. For this reason, both 4 male and females can be the harasser. The harasser's main purpose is to force another to feel or act in a certain way. Sometimes, sexual harassment causes an individual from effectively performing his/her job. As a result, is undermines an individual's dignity. In our society, there are three essential factors that relate to the issue of sexual advances. These elements are a divergence of perceptions, the complexity of human behavior and the attitudes of a sexist. (Lindemann, 46-48) It is often difficult to draw a line between what is acceptable and what is unacceptable in a working environment because of the existence of these ingredients. Sexual harassment is a form of discrimination, which can manifest itself in terms of physical and psychological acts. Physically, the recipient may be the victim of pinching, grabbing, hugging, patting, leering, brushing against and forms of touching. Psychological harassment can occur through the proposal of physical intimacy by requesting dates and sexual favors. In 1964, Title VII of the Civil Rights Act was established, by various state legislation, to prohibit sex discrimination in the working environment. After a decade of the enactment of Title VII, the Supreme Court confronted its first case, Barnes vs. Train, which pertained

Wednesday, November 27, 2019

Touro University International Essays (436 words) -

Touro University International James L. White ACC 501 Module 1, Case Assignment Dr. Paul R. Watkins INTRODUCTION The purpose of this report is to search the course background information, the Internet and/or the Cyber Library. Discuss each of the following terms; Generally Accepted Accounting Principles, Historical Cost, Accrual Basis vs. Cash Basis Accounting, Current Assets and Liabilities vs. Non-Current Items. My discussion will expand on the definition as given in the course terms and explain why this concept is important to financial statements. I will then describe the general organization of Ford Motor Company, Microsoft, and ExxonMobil by looking at three sets of their financial statements (Balance Sheet, Income Statement, and Statement of Cash Flows). I will make one prediction about each company's from that company's financial statements and Reach one additional conclusion about each company from the additional information I find in the annual report. By discussing these topics, I hope to offer some knowledge on these accounting terms and the three companies listed above. I will conclude this report with a brief summary of the entire analysis, highlighting some of the most significant parts that the report contains. terms Wikipedia defines Generally Accepted Accounting Principles (GAAP) as, "the standard framework of guidelines for financial accounting. It includes the standards, conventions, and rules accountants follow in recording and summarizing transactions and in the preparation of financial statements". (Wikipedia, 2006) Every country has their own version of GAAP with the standards being set by their national governing body. Wikipedia defines the United States version as, "the accounting rules used to prepare financial statements for publicly traded companies and many private companies in the United States". (Wikipedia, 2006) GAAP is not an unchanging set of rules. It is a guideline of objectives and conventions that have evolved over time to oversee how financial statements are arranged and presented. Qualified public accountants customarily audit companies to determine if their financial statements are in compliance with GAAP. GAAP has four basic assumptions (Economic Entity Assumption, Going Concern Assumption, Monetary Unit Assumption, and Periodic Reporting Assumption), four basic principles (historical cost principle, revenue recognition principle, matching principle and full disclosure principle) and four basic constraints (Cost-benefit relationship, Materiality, Industry practices and Conservatism). Organizations such as the; United States Securities and Exchange Commission, American Institute of Certified Public Accountants, Financial Accounting Standards Board, Government Accounting Standards Board , American Accounting Association, Institute of Management Accountants, and the Financial Executives Institute, all influence the development of GAAP in the United States. CONCLUSION WORKS CITED 1. Generally Accepted Accounting Principles (USA): Retrieved October 12, 2006, from http://en.wikipedia.org/wiki/US_GAAP 2. Generally Accepted Accounting Principles, Retrieved October 12, 2006, from http://en.wikipedia.org/wiki/GAAP 3. "What Are Generally Accepted Accounting Principles?" from ALLBusiness . Retrieved October 13, 2006, from www.allbusiness.com

Sunday, November 24, 2019

True Confessions essays

True Confessions essays Robert A. Heinlein once said, "A long and wicked life followed by five minutes of perfect grace gets you into Heaven. The punishment imposed on one by others is not as destructive as the guilt that person experiences. In The Scarlet Letter, Nathaniel Hawthorne uses the theme of sin to show how when unconfessed, that sin will destroy the sinners soul. First, Hester also commits the sin of Adultery. She immediately confesses and, therefore, must stand on the scaffold in solitude for three hours and bear her scarlet letters, the actual letter badge and Pearl, to show for it. Both the actual scarlet letter and Pearl symbolize her sin. Although, for seven years she has, been shunned and mocked by the townspeople, they have come to respect her. Through devoting herself to charity and her selflessness, she has gained the respect and the kindness of the townspeople. Hesters scarlet letter has come to represent, not of that one sin, for which she had borne so long and dreary a penance, but of her many good deeds since (159). Hesters sin was confessed and she suffered for it on earth, therefore she will be able to spend eternity in Heaven. Secondly, Chillingworth commits the sin vengeance. He represents the ultimate evil of the novel. His entire life is consumed to find out the father of Pearl and destroy him, it takes over his very being, I shall see him tremble (73) When he finds out that the father is Dimmmesdale, he tortures and antagonizes him mentally. Dimmesdale is haunted was either by Satan himself, or Satans emmissary, in the guise of old Roger Chillingworth (124). The term leech is used to describe Chillingworth because it describes how he is sucking secrets out of Dimmesdale and the way he is sticking to him to get revenge. As Dimmesdale puts it, That old mans revenge has been blacker than my sin. He has violat ...

Thursday, November 21, 2019

Political Ethics Essay Example | Topics and Well Written Essays - 500 words - 1

Political Ethics - Essay Example Elders, usually male and heads of households, have religious authority, as well as powers to decide on aspects of community life. In the case of chiefs and regional or national leaders, there is a mixing of political, religious and moral authority which makes them very powerful indeed, and able to influence the life of those underneath them for good or for evil. Culture, laws and history are traditionally preserved through oral means, which entails a lot of reciting of material, and listening, as well as ritual performances of various kinds which serve to remind those present of essential underlying principles which are used to pass judgement on particular cases. Another major difference between Western and African ways is that societal groups in Africa are usually very much smaller scale, so people actually know those who are leaders, and have some sort of relationship through kinship with them. Hereditary social structures create bonds which last over generations, and ensure a certain stability in society. Ancestor worship is an extension of the strong ties that exists within and between clans and tribes in the present time. The whole system is hierarchical, with each layer courting the approval of the one above, from the king or chief at the top right down to the family unit where the child is subordinate to the father. The main values of African societies are â€Å"good company, dignity, display, decency and wisdom,† (Magesa, 1997, p. 258) and these are embodied in the leaders in a system that the author calls â€Å"relative gerontocracy† (Magesa, 1997, p. 265) Conflict resolution is done in a consultative way, with several people sitting in judgement, and an audience listening to complaints and defences. By making the preserving of human life the main point of moral behavior, Magesa argues that African